Dieter Rams designed a radio that refused to shout
The Braun T3 was pocket-sized, grey, and indifferent to trends. Rams called it obvious. The rest of the industry took thirty years to understand what he meant.
Adidas Samba OG — First produced 1950, West Germany
Adidas killed the Samba by trying to save it
The Samba has been in continuous production since 1950. It survived decades of obscurity, two corporate overhauls, and every sneaker trend in between. It did not survive being popular.
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